Retail@Google 2013: Big Data; Big Profits: Why all Marketeers should embrace data by Shane Cassells

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    Retail@Google 2013nSeptember 25-26, 2013nEvent at The Foundry, Google Dublin, IrelandnnSession #4: Big Data; Big Profits: Why all Marketeers should embrace data by Shane Cassells nShane will stress the importance of understanding and analysing data to make informed decisions regarding longterm optimal advertising expenditure.

    Using analytical frameworks and concepts, Shane will provide some valuable insights in relation to driving a better customer experience, higher customer engagement and longer-term better marketing performance overall.

    Followed by a Q&A.

  • # retailgoogle# 2013:# big# data;# profits:# why# marketeers# embrace# data# shane# cassells
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